Did you notice the HTML title of the article? You can see it either at the top in your browser or, if you use Firefox, as the title of the tab: it says "Oddly Enough News Article". Seems like some programmer at Reuters disagress with whether this is news or not.
Yeah! It definitely seems to read that way. Reuters needs to look into its wording ;-)
(the item came through on one of Reuters rss newsfeeds, called "Oddly enough")