Levantate Zp (stand-up Zapatero) is a 4.16 minute video of DIY action-packed footage featuring four hooded hepcats who break into the Spanish Parliament and steal the Prime Minister's chair as a call against world poverty.

A symbolic act told thanks to a camcorder, a blog and a global distribution video channel/repository. The cross-media effects have been fiercer than the malicious forest fires that regularly burn across the Iberian peninsula each recent summer.

Is it real?

This is a recurring question. It was at the heart of the loneygirl15 saga. It drove the comments of this video of guns and cars and a camcorder.

Is it false?

The current scenario around authenticity is remindful of the birth of the novel, when stories were framed as fragments of reality.

From Defoe to Survivor, who is actually on the island?

But back to Levantate Zp. I first read about it on Granieri's blog, and immediately checked out the blog of Spain's most web-minded journalist to find out more.

It turned out to be a guerrilla ad. And a brilliant one at that. Which begs the question:

Is the mixing of fact and fiction in our newly inhabited digital videoland defining the traits of new formats of storytelling, of sense-making, of the portrayal of reality?