Mask-formers, not brainstormers

Momus on the problem with brainstorming:

"Why, 50 years after Osborn's book, do I find that brainstorming, far from unleashing hidden originality in me, blocks and banishes all my most interesting ideas? Put it down to the most important difference between 1953 and 2006: the internet. More specifically, the way the internet has encouraged games with personality and personae, with avatars and animus."

Momus is a furtive, crepuscular art-rudeboy and his spooky records.

March 28, 2006 | 11:00 PM