Serpica Naro: the great fashion hoax

A young Anglo-Japanese designer took part at last week's Fashion Week in Milan. Serpica Naro is her name. From online interviews to press releases, it was only during her show that the Italian fashion and media industries discovered that she does not exist.

serpica.gif

Serpica Naro is an anagram for San Precario, the avatar saint representing the fast growing precarious class, and behind a series of very media-savvy protests staged in Italy in recent months.

February 28, 2005 | 04:02 PM