Applying religion to product design:

"For the past two years, a Dubai-based firm has been developing a cellular telephone that promises to "connect you to your beliefs wherever you are." This high tech flip phone does more than point devout users in the direction of Mecca from 5,000 cities worldwide. It also stores the entire Koran and is equipped with a Yamaha sound system that can be programmed to play the Islamic call to prayer, or Azan, up to five times per day."

April 13, 2004 | 06:13 PM