[grid::brand] lost in grid

It has been an exciting experience. Following the posts made ride a time-wave out of New Zealand westwards towards Europe and onwards to the Americas. Ending up in blog neighbourhoods never visited before. Tracing tribal clusterings.

The turnout has been positive. The quality and variety of contributions excellent. Prior to Dec. 1, I was not sure if there was going to be real sense or value in this kind of activity. My feeling today is that grid blogging can be an effective tool in drawing attention to the multiple facets that make up any issue of substance in these complexity-ridden times. And "brand" made for a powerful example of this. The [grid::brand] felt like a self-assembling anthology, a time stamped snapshot of what "brand" means and feels like to a group of diverse online individuals.

Loads of perspectives emerged: conscientious provided a mix of image and text that merged the personal with theory. Over at glowlab Heidi Cody provided a brilliantly concise history of Times Square, while junk for code approached branding from a city angle together with considerations on the gift economy. Abstract dynamics and antipopper offered a critique of Adbusters et al, with musing on culture jamming being offered also by synapse chronicles. Douglas Rushkoff posted a chapter on the history of brand from his book "coercion". V-2 tells the tale of Indian milk and the bi-directional flow of brands. Purse lip square jaw takes us up the Amazon with the Avon lady while musing on the way brands act. Anti-mega offered questions on interaction design, while confectious discussed why graphic design is not harmless. Visual interpretations were made by city of sound and quasimeta. Datacloud looked at the emergence of corporatesubjectivities, abyssal mind at self-definition through brand, and the chutry experiment mingled theory with the personal. Other musings were found at pedabloggy and hypothemic. Backburner looked at wearing history through brands while submit response discussed the English "casual" sub-culture. Nicolas nova proposed a game of psychogeographical branding.Creativity machine looked at what other grid bloggers were saying. Empires of the mind and consumptive offered link rolls. And freegorifero wondered if grid::blogging had become a brand!

In different languages,onde anda su? took part from Brasil, together with the Slovenian festival of radical communication memefest.

An interesting aspect of this first grid blog was the clustering of posts from specific communities of interest. Emergent kiwi, jonny barker, the corner, tall skinny kiwi, dydimustk, peregrinatio, bechurch and jordon cooper are all Christian-focused blogs that took part. And are now planning an Advent grid::blog for december 7!

Members of the coaching community in the U.S. also got turned on by the potentials of grid blogging: coach blog, reforming project management, how to become a hero, agile business, and seduction of the mind.

Finally respect to the following for taking part:corporatePR, engage, canuckflack, mediaburn, brett blog city, ferro lad, life(?) of trillian, the left end of the dial, concepts from a buntiful mind, dani, meow,something about nothing, MDN, funny face, I love you.

I'd be interested to know what other thought. Perhaps we can do it again sometime.

December 04, 2003 | 01:22 PM

thanks for the idea... good fun and discovered a lot of new people/links

Posted by: jonny baker at December 4, 2003 02:22 PM

>Perhaps we can do it again sometime.

I'd assumed it was going to be a regular thing - count me in for any future gridding, in any case.

Posted by: Jack at December 4, 2003 03:10 PM

Yeah...maybe once a month..or when ever the "grid" is inspired...

I think we started a successful something.

Posted by: Gary at December 4, 2003 08:04 PM

it was an enjoyable experience. "next time" i will write a selection of paradigm-destroying prose, for certain.

that feed channel came in handy, as did the common title for the blogs.. but i mostly didn't worry about the propagation of the 'meme', i imagined enough people are linked that if everyone sort of spreads the word, the articles will make themselves apparent.

at any rate, it felt nice to be part of a broad, connected treatment/analysis of a common theme. looking forward to another... what about... "ritual"? or "information".

Posted by: erik at December 5, 2003 01:58 PM

"ritual" I think is an excellent idea.

Posted by: jean at December 6, 2003 01:50 PM

I didn't participate (although I actually blogged about personal branding just before I came across your grid blog idea).

But I enjoyed watching the feelers spread and reading new blogs and new ideas.

It reminded me of oneword on steroids.

Thanks for organising. Look forward to the next.

Posted by: saint at December 7, 2003 05:34 PM

ack, your comments box doesn't like html.
oneword is at http://oneword.com/index.html

Posted by: saint at December 7, 2003 05:36 PM

An excellent start. Our contribution is here:

Posted by: jonathan at December 8, 2003 02:17 PM

Erik,I agree with Jean that "ritual" sounds like a v. interesting theme. probably time to get things moving ;-)

Saint, thanks for the oneword link.

Jonathan, great to see Things join in.

Posted by: ashley benigno at December 9, 2003 11:59 AM

IT was great to have the chance to participate. I fanyone is interested there are links to a couple of sites that are participating in the Advent grid blog on jonny bakers blog. Here's the link:


Posted by: Jamie at December 11, 2003 12:08 AM