It has been an exciting experience. Following the posts made ride a time-wave out of New Zealand westwards towards Europe and onwards to the Americas. Ending up in blog neighbourhoods never visited before. Tracing tribal clusterings.
The turnout has been positive. The quality and variety of contributions excellent. Prior to Dec. 1, I was not sure if there was going to be real sense or value in this kind of activity. My feeling today is that grid blogging can be an effective tool in drawing attention to the multiple facets that make up any issue of substance in these complexity-ridden times. And "brand" made for a powerful example of this. The [grid::brand] felt like a self-assembling anthology, a time stamped snapshot of what "brand" means and feels like to a group of diverse online individuals.
Loads of perspectives emerged: conscientious provided a mix of image and text that merged the personal with theory. Over at glowlab Heidi Cody provided a brilliantly concise history of Times Square, while junk for code approached branding from a city angle together with considerations on the gift economy. Abstract dynamics and antipopper offered a critique of Adbusters et al, with musing on culture jamming being offered also by synapse chronicles. Douglas Rushkoff posted a chapter on the history of brand from his book "coercion". V-2 tells the tale of Indian milk and the bi-directional flow of brands. Purse lip square jaw takes us up the Amazon with the Avon lady while musing on the way brands act. Anti-mega offered questions on interaction design, while confectious discussed why graphic design is not harmless. Visual interpretations were made by city of sound and quasimeta. Datacloud looked at the emergence of corporatesubjectivities, abyssal mind at self-definition through brand, and the chutry experiment mingled theory with the personal. Other musings were found at pedabloggy and hypothemic. Backburner looked at wearing history through brands while submit response discussed the English "casual" sub-culture. Nicolas nova proposed a game of psychogeographical branding.Creativity machine looked at what other grid bloggers were saying. Empires of the mind and consumptive offered link rolls. And freegorifero wondered if grid::blogging had become a brand!
An interesting aspect of this first grid blog was the clustering of posts from specific communities of interest. Emergent kiwi, jonny barker, the corner, tall skinny kiwi, dydimustk, peregrinatio, bechurch and jordon cooper are all Christian-focused blogs that took part. And are now planning an Advent grid::blog for december 7!
Members of the coaching community in the U.S. also got turned on by the potentials of grid blogging: coach blog, reforming project management, how to become a hero, agile business, and seduction of the mind.
Finally respect to the following for taking part:corporatePR, engage, canuckflack, mediaburn, brett blog city, ferro lad, life(?) of trillian, the left end of the dial, concepts from a buntiful mind, dani, meow,something about nothing, MDN, funny face, I love you.
I'd be interested to know what other thought. Perhaps we can do it again sometime.