Via Neural, comes news of Nike Ground:

"Picture this: a hi-tech container right in the middle of Karlsplatz, one of Vienna's historic squares. It's the Nike Infobox: a slick, demountable, walk-in container, two semi-transparent floors, dynamic shapes and a red plastic cover. On the outer windows a curious sign attracts the attention of passersby: «This square will soon be called Nikeplatz. Come inside to find out more». Over the last month, the plan to change the square's name has also been advertised on a website: www.nikeground.com, while thousands of brochures were distributed all over the city.

Inside the Infobox a charming couple of Nike-dressed twins welcomes curious citizens, and explains to them the revolutionary Nike Ground campaign: «Nike is introducing its legendary brand into squares, streets, parks and boulevards: Nikesquare, Nikestreet, Piazzanike, Plazanike or Nikestrasse will appear in major world capitals over the coming years!".

"In September the news went out nationwide: "Karlsplatz", one of the city's main squares, is soon to be renamed "Nikeplatz". Apart from the new name, it appears that a huge monument in the shape of Nike's famous "Swoosh" logo will be built in "Nikeplatz". Needless to say, it is all fake. The one-month campaign provoked the reactions of Vienna's citizens, city officials and, of course, the Nike group, which has denied any involvement and tries to put an end to this bizarre performance. This almost unbelievable prank is the work of the organization known as 0100101110101101.ORG, who this time have tricked an entire city: Vienna."