Landscapes of Capital, is an online project dedicated to the semiotics of corporate ads from the mid-nineties onwards:

"In this project, we are looking at how corporate ads represent global landscapes: how do they depict globalization as social and cultural spaces, the penetration of e-commerce into people's lives, the role of technology and speed in our lives, etc.

Corporate capital was transforming itself at a furious pace in the 1990s, sometimes through merger and acquisition, sometimes by virtue of new technologies, always by expansion. Our study examines the kinds of public self-representations that corporate entities offer as they transform themselves and the societies in which they exist. The transformations are of several orders -- one is toward globalization; one is toward a new economy of high-tech firms; one is toward the widespread populist incorporation of the middle classes into retail investing; one is toward the Internet and the wireless telecommunications to come. The transformations left out of their accounts will prove no less significant -- e.g., the steadily widening gap between rich and poor, the erosion of the middle classes; the disappearance of a regulatory state; the absence of panoptic authority and power.

Reading these ads as symbolic accounts of the transformations taking place in the world, we want to focus on the landscapes and narratives set forth in these ads."